Steam
UX/UI REDESIGN
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Daria Kovaleva, Ángelica Gomez, Adriana Palau, Jiang Qinru and Sergio Navarro
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Interactive Design and User Experience
Task:
Redesign Steam UX/UI
Who is Steam?
Steam is a digital content distribution channel designed for gamers and game developers; it is the ultimate destination to play, discuss and create games.
Steam is the pioneer of online video game distribution platforms and was created in 2003 by the same company that created video game giants like the Half-Life series and Left4Dead.
Purchase game
It involves selecting an element from the store, choosing the purchase options, and going through the payment process.
For this task, the user types into the search bar for a specific title and can later filter the results.
Searching games
To allow the user to go through their personal library, with the option of filtering and sometimes even grouping the titles into smaller collections.
Organizing library
For this task, the user goes through the library of titles available for purchase and can use different filters according to their preferences.
Exploring games
Takeaways
Navigation is a priority in any system, specially when there’s a process to be followed (Ex. Purchase)
In streaming services where the user has to browse among several titles, the organization of libraries is crucial.
When a system contains a lot of information, it’s essential to help the user by maintaining coherence in the design.
Simplify IA for better usability by structuring content to reduce the cognitive load on users
Modernize the outdated design while maintaining visual coherence and consistency among the pages.
Improve functionality and accessibility of the user experience.
When a system contains a lot of information, it’s essential to help the user by maintaining coherence in the design.
Speed up the process of finding the right information
Effective reorganization helps to:
Keep users focused on the task they are trying to achieve
Reduce user frustration.
The users managed to complete the task faster.
The new information architecture was more intuitive to follow than the previous one.
